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Technical SEO
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Technical SEO
Your website’s slow page load time increases the bounce rate and results in lost leads. Improve website performance with Boston Tech Experts’ technical SEO services.
Technical SEO ensures your website is compatible with search engine guidelines so that it can be crawled and indexed without any problems. The main goal of a technical SEO audit is to assess your website’s current SEO and determine which aspects you need to improve for a seamless online experience.
Over the years, user demands have dramatically changed, and search engines have become more sophisticated. According to Statista, there are now approximately 3.5 billion smartphone users worldwide. This massive surge in smartphone usage has prompted Google to launch an algorithm update that prioritizes site speed and mobile experience in ranking web pages.
Failure to address technical SEO issues such as poor site structure, slow page load times, and faulty redirects can lead to Google penalties. These penalties can result in a significant drop in search rankings and organic traffic. Considering that the top organic search results capture nearly 35 per cent of clicks, a decline in ranking could harm your business’s visibility and success.
Technical SEO Services for Local Businesses
In today’s competitive digital landscape, keeping up with the latest technical on-page SEO tactics and algorithm updates is essential to improve your website’s profitability. Technical SEO involves ensuring that your web pages are structured in a way that both online users and search engine spiders can understand. By understanding what technical SEO is and what it requires, you can optimize your website for both humans and search engines. This can help improve your search rankings without creating any new content.
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Running a crawl error report
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Eliminating duplicate content
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Auditing preferred domain
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Improving metadata
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Checking HTTPS status codes
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Checking broken links
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Creating an XML sitemap
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Implementing Secure Sockets Layer (SSL)
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Increasing site speed
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Utilizing robots.txt
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Optimizing website for mobile
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Auditing redirects
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Performing a Google site search
We understand that navigating the complex requirements and processes of technical optimization SEO while managing your core business operations can take a toll on your time, money and resources. That is why our technical SEO consultants are here to help you.
Does your website’s technical on-page SEO functionality hinder your organic search performance? Let our technical SEO company do the hard work for you. Entrust your SEO technical audit and optimization with Thrive and realize your growth potential.
Technical SEO Services
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TECHNICAL SEO AUDIT
We conduct a thorough SEO technical audit to detect and resolve any technical SEO problems on your website. Our audit encompasses critical checkpoints such as mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt, and site architecture. Based on the analytics results, we develop device short—and long-term solutions to enhance your visitors' website experience and boost your Google rankings.
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COMPETITOR ANALYSIS
Gain insight into your competitors' optimization strategies and identify opportunities to improve your conversion rates. Our technical SEO consultant examines your competitors' performance in terms of keywords, search engine rankings, social media presence, and technical and backlink profiles. This analysis enables us to develop strategies that will give you a competitive edge in your specific market.
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SPEED OPTIMIZATION
Page speed is a crucial factor impacting your website's ranking and customers' online experience. Our team of technical SEO specialists can help you improve your website's speed by enabling file compression to reduce the size of your CSS, JavaScript, and HTML files. We also optimize your code, minimize redirects, leverage browser caching, utilize content distribution networks (CDNs), and improve server response time to ensure that your website loads quickly and smoothly, providing a better user experience for your customers.
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STRUCTURED DATA MARKUP
By using schema markup, you can enhance the visibility of your website on search engines. Our team will help you by highlighting the page elements, assigning data tags, creating HTML, and adding schema markup to your page. We will also utilize Google's Structured Data Testing Tool to test your markup and diagnose any issues.
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IMAGE OPTIMIZATION
Large images on your website can significantly affect its loading speed, leading to a poor user experience and potential customer loss. To prevent this, you can benefit from technical SEO services for eCommerce. Our specialists are equipped to help you choose the most suitable file format, optimize your alt attributes, reduce the file size of your images, create image sitemaps, and maximize image optimization plugins to improve your website's loading speed and attract more visitors.
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META DATA ANALYSIS
Are you looking to boost your online presence? One of the most effective ways to do so is through meta tags that accurately describe your webpage content to visitors and search engines. At Thrive, we specialize in technical SEO for WordPress and can help optimize your meta descriptions, title tags, meta keywords, alt attributes, and robot tags. By doing so, we ensure that your metadata is used appropriately, which can significantly improve your website's SEO performance.
